Whether you’re building your first website, giving an old one a fresh start, or still just thinking about it, there’s one thing that makes or breaks how it feels: the photos! This is your guide to creating a shot list, choosing outfits and getting photos that work perfectly across your website.

Stuck on building your website? In this post I’m walking you through the essential elements of a high-performing website and exactly what you need to prep before your build - so you can launch with confidence (and without months of DIY frustration).